Advertising & Design
Business-to-business ads
Copy research
and editing, art direction
These ads ran in leading trade
publications. With unexpected and eye-catching visual representations of the copy
message, they stood out in the crowd.
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(click on images to enlarge) |
The user-friendly Vitamin C. Takeda's Won Most Noticed Ad award from Food Engineering |
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Ads
for feed industry trade magazines
When
an economic downturn forced a reduction in the ad budget, an attention-grabbing series of
1/2-page black-and-white ads was the answer.
Copyediting, art direction
 (click on images to enlarge) |
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Newspaper ad for NYC shop
Journal
ad: Editorial
Freelancers Association
Design
Logos
& Website banners
Booklet covers for Editorial Freelancers Association
(click image for others in series)
Invitations to convention
hospitality events
(click on image
above
to enlarge both)
Why a duck? The renowned
Peabody Ducks parade to the hotel's lobby fountain every morning and remain there
until 5 p.m., when they return to their duck palace upstairs.
To the
delight of Takeda's guests, they made an appearance at the company's FOOD EXPO
brunch.
Post-it handouts
(EFA)
