Feature Articles
Engaging prose that captures and holds the reader's attention is the goal of every writer—and an important element in a company's public image. It's what I strive to deliver. You be the judge. These are just a few of the articles I've written for consumer, special interest, and reference publications.
New York Living
Old World Charm Has Hold On Buyers
To paraphrase Will Rogers: "Buy prewar. They're not making them anymore." In Manhattan's most sizzling real estate market, prewar units are among the most sought after in the city.
The short definition of "prewar" is "everything built before 1940." But to people searching for homes in New York City, the word conjures up visions of family-size apartments with rooms of gracious, if not downright grand, proportions, in buildings renowned for their elegant lobbies.
In fact, the high ceilings, spaciousness, and architectural detailing, both on the building exteriors and within the apartments, are so desirable that some builders are emulating these characteristics in new construction. But "you can't build prewar," and the copied details are only skin deep....
PR Week
Wired for News
Whatever the market is for your company's press release, newswires can help you to hit your target accurately, effectively and economically in today's shifting media environment.
The leading wire services are PR Newswire (PRN), and Business Wire (BW). PRN is the older and the larger of the two, but BW is catching up fast, laying claim to 48% of the market. The two are comparable in their ability to deliver for their clients on both sides of the fence. The PR pro will be able to reach a highly refined target audience using either; the media client will subscribe to both because not to do so would be to miss up to half the news. In the words of BW executive vice president Cathy Baron Tamraz, "People don't 'double plant' anymore."...
Direct Marketing Association Newsletter
Data Base E-Mail Publishing — A Case Study
(copyediting)
If organizations want to compete successfully for customers’ attention, they must find a way to filter information for them. MyDMA, the DMA’s newsletter, delivers information unique to each subscriber using Database Publishing.
There was a time when getting information was difficult. People had to make a real effort just to gather it. But over time, things like wall painting, clay tablets, and eventually books, newspapers, and television made information more available. Today, the issue is no longer getting information; it is getting the right information at the right time. We are inundated with more information than we can use. Organizations must find a way to filter and organize that information if they are to compete successfully for the attention of their busy customers.
With that in mind, the Direct Marketing Association has created an informational e-mail called MyDMA. This newsletter, with more than 50,000 subscribers, is created specifically for each customer based on the information the customer has asked for. …
The New York Thoroughbred
A Safety Net for Ex-Racers
Eighteen years ago, the Thoroughbred Retirement Foundation was founded to offer lifetime haven to Thoroughbreds when they can no longer race. Since then, it has grown to become the nation's largest Thoroughbred rescue operation, and hundreds upon hundreds of horses whose lives were in jeopardy when their track careers came to an end have instead been given a new start in life.
"From the outset," said founder and chairperson Monique S. Koehler, "the New York Racing Association (NYRA) has stood beside us in our conviction that Thoroughbreds deserve a future and that, through our unique vocational training programs, the horses' future offers rewards....
The Thoroughbred Chronicle
TRF Division Welcomes First Retired Racehorses
The gates swung open at 10 a.m. on Tuesday, January 16, to welcome the first retired racehorses to the new Thoroughbred Retirement Foundation Florida Division farm in Ocala. Situated on 120 lush acres at the Marion County Correctional Institution (MCCI), it becomes the fourth major facility in the TRF's pioneering network of Thoroughbred rescue operations, in which imperiled former racehorses give new purpose in life to the prison inmates who are their caretakers.
The new facility will eventually accommodate approximately 50 Thoroughbreds. Among the first to take up residence at MCCI will be Carterista, a Florida-bred chestnut gelding who raced most of his lengthy career in the Sunshine State....
(full article)
Daily Racing Form
History of the Thoroughbred Retirement Foundation
The Thoroughbred Retirement Foundation was conceived in 1982 as an organization that would provide dignified, humane retirement for thoroughbred racehorses no longer able to earn their keep on the track.
It quickly became an organization that does much more than rescue horses. Working closely with the New York State Department of Corrections, the TRF established its inaugural retirement facility on a state-owned farm adjacent to the Wallkill Correctional Facility. The TRF program incorporated a state-accredited vocational training course for the prison inmates who would become the horses' caretakers.
The bonds forged between the TRF's needy horses …
Encyclopedia of American
Industries
SIC 2024: ICE CREAM AND FROZEN DESSERTS
SIC 2024 encompasses establishments primarily engaged in manufacturing ice cream and other frozen desserts: frozen yogurt, ice milk, ices and sherbets, frozen custard, mellorine, frozen tofu, and pops (frozen desserts on sticks).
SNAPSHOT
An important segment of the American dairy industry, frozen desserts accounted for over $9 billion of sales in 1991, just over 15% of the dairy total of $62.8 billion and taking third place after fluid milk and cheese.Measured by consumption, frozen desserts led the entire dairy industry segment in 1992. ...
(full article)
Volunteer Newsletter
Lights! Costumes! Stage Designs!
"Women’s Work" Dazzles at LPA
The afternoon I went to LPA to see "Curtain Call: Celebrating a Century of Women Designing for Live Performance," a fellow visitor to the exhibition remarked "I’ll have to come again. It’s just too much to absorb in one go!" He is not alone. This exhibition is dazzling. Three years in the making, the show packs the space with breathtaking achievements of more than 140 designers. Costumes, photographs, sketches, set models, performance videos, and more, document the innovative role women have played in all aspects of theater, opera, and dance. …
