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Feature Articles

Clear, readable, engaging prose is the cornerstone of my services, whether for newsletters, brochures, fund raising letters, news releases, promotional materials, or advertising copy. Feature articles I have researched and written have appeared in trade, consumer, and reference publications that include:

bullet New York Living
bullet PRWeek
bullet Encyclopedia of American Industries
bullet The New York Thoroughbred
bullet The Thoroughbred Chronicle
bullet Racing Northeast
bullet Daily Racing Form

From New York Living --

Old World Charm Has Hold On Buyersphoto montage of NYC bldgs

To paraphrase Will Rogers: "Buy prewar. They're not making them anymore." In Manhattan's most sizzling real estate market, prewar units are among the most sought after in the city.

The short definition of "prewar" is "everything built before 1940." But to people searching for homes in New York City, the word conjures up visions of family-size apartments with rooms of gracious, if not downright grand, proportions, in buildings renowned for their elegant lobbies.

In fact, the high ceilings, spaciousness, and architectural detailing, both on the building exteriors and within the apartments, are so desirable that some builders are emulating these characteristics in new construction. But "you can't build prewar," and the copied details are only skin deep....

(full article)

From PR Week

Wired for News

Whatever the market is for your company's press release, newswires can help you to hit your target accurately, effectively and economically in today's shifting media environment.

The leading wire services are PR Newswire (PRN), and Business Wire (BW). PRN is the older and the larger of the two, but BW is catching up fast, laying claim to 48% of the market. The two are comparable in their ability to deliver for their clients on both sides of the fence. The PR pro will be able to reach a highly refined target audience using either; the media client will subscribe to both because not to do so would be to miss up to half the news. In the words of BW executive vice president Cathy Baron Tamraz, "People don't 'double plant' anymore."...

(full article)

From the Encyclopedia of American Industries

SIC 2024: ICE CREAM AND FROZEN DESSERTS

SIC 2024 encompasses establishments primarily engaged in manufacturing ice cream and other frozen desserts: frozen yogurt, ice milk, ices and sherbets, frozen custard, mellorine, frozen tofu, and pops (frozen desserts on sticks).

SNAPSHOT
An important segment of the American dairy industry, frozen desserts accounted for over $9 billion of sales in 1991, just over 15% of the dairy total of $62.8 billion and taking third place after fluid milk and cheese.

Measured by consumption, frozen desserts led the entire dairy industry segment in 1992. ...

(full article)

From The New York Thoroughbred

A Safety Net for Ex-Racers

thoroughbreds at paddock fenceEighteen years ago, the Thoroughbred Retirement Foundation was founded to offer lifetime haven to Thoroughbreds when they can no longer race. Since then, it has grown to become the nation's largest Thoroughbred rescue operation, and hundreds upon hundreds of horses whose lives were in jeopardy when their track careers came to an end have instead been given a new start in life.

"From the outset," said founder and chairperson Monique S. Koehler, "the New York Racing Association (NYRA) has stood beside us in our conviction that Thoroughbreds deserve a future and that, through our unique vocational training programs, the horses' future offers rewards....

(full article)

From The Thoroughbred Chronicle

TRF Division Welcomes First Retired Racehorses

thoroughbred racing to the wireThe gates swung open at 10 a.m. on Tuesday, January 16, to welcome the first retired racehorses to the new Thoroughbred Retirement Foundation Florida Division farm in Ocala. Situated on 120 lush acres at the Marion County Correctional Institution (MCCI), it becomes the fourth major facility in the TRF's pioneering network of Thoroughbred rescue operations, in which imperiled former racehorses give new purpose in life to the prison inmates who are their caretakers.

The new facility will eventually accommodate approximately 50 Thoroughbreds. Among the first to take up residence at MCCI will be Carterista, a Florida-bred chestnut gelding who raced most of his lengthy career in the Sunshine State....

(full article)

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This site was last updated 08/06/08