Newsletters

Writing / Design / Photography / Editing

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The Freelancer is the bimonthly newsletter of the Editorial Freelancers Association (EFA), the oldest and largest national organization for independent professionals practicing the full range of editorial disciplines. Redesigned and reformatted the newsletter and instituted a three-person editorial board responsible for layout and production, newsgathering, proofreading. 

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Renews, a fund raising publication for the nonprofit Thoroughbred Retirement Foundation (TRF), which provides lifetime care for racehorses no longer able to earn their keep on the track and might otherwise face neglect, abuse, and slaughter. The newsletter generated an average contribution of $86.

"Mary Ratcliffe produced a self-sustaining newsletter sent to contributors that generated revenues of up to $46,106 per issue, with an average response rate of 6 percent. From 1988 to 2002, circulation increased fivefold, from 1,500 to 7,500."

Treasurer, Thoroughbred Retirement Foundation

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Vitamin News was published by Takeda Vitamin & Food USA, Inc., the U.S. subsidiary of Takeda Chemical Industries, Japan's largest pharmaceutical company, and distributed to pharmaceutical and food processing companies worldwide. Designed and produced the newsletter and supervised distribution.
 

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W75BA, a New York City neighborhood publication, is a pro bono roject for the the Upper West Side's West 75th Street Block Association. Covers association activities and issues affecting quality of life in the neighborhood. Distributed to neighborhood residents, legislators, and agencies, organizations, and merchants serving the area.
 

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Volunteer was distributed quarterly as a benefit for more than 1,000 volunteers in the The New York Public Library system.
 

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Takeda in Particular, a house organ which I inaugurated for Takeda USA, the U.S. subsidiary of Japan's largest pharmaceutical company, was also distributed to Takeda Chemical Industries subsidiaries worldwide.


This site was last updated 06/04/12