|
|
Public Relations
 |
News releases
are picked up by
trade and consumer press, and special-interest publications
have
carried articles and op-ed
pieces
Clients: various
|
|
|
Article on
vitamins and health generated 408 placements in 27 states
with a readership 16,659,936.
Client: Takeda Vitamin & Food USA, Inc.
|
|
|
Annual appeal letters for a nonprofit humane organization
achieved from 9 to 11 percent response rates and gifts averaging $139
to $192, surpassing all previous direct mail fund raising efforts.
Some examples: |
2001: Response 8.4 percent, average gift $139
Mailed soon after 9/11, this appeal letter for imperiled former
racehorses achieved a remarkable response.
2000: Response 10.2 percent,
average gift $145
1997: Response 11.2 percent, average gift $192
Client: Thoroughbred Retirement Foundation
|
|
Events also put your company center stage.
Although I no longer create them, with more than 15 years'
experience planning anniversary celebrations,
press conferences, hospitality events, retirement dinners, and meetings I
can offer informed direction and evaluation in venue selection,
menus, decor, and entertainment.
Clients: SIECUS, Thoroughbred Retirement Foundation, Takeda
Chemical Industries, Takeda Vitamin & Food USA, Inc. , Lee
Nordness Galleries, Inc. |
|
(click on image to enlarge) |
|
"In addition to news releases that were picked up by the
industry press she was responsible
for the writing and design of annual appeal letters. In
the last six years alone, her fund raising materials generated more than
$683,000 in income."
Treasurer, Thoroughbred Retirement Foundation |
|
