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News releases are picked up by trade and consumer press, and special-interest publications have carried articles and op-ed pieces
Clients: various

Feature article on vitamins and health generated 408 placements in 27 states with a readership 16,659,936.
Client: Takeda Vitamin & Food USA, Inc.

Annual appeal letters for a not-for-profit humane organization achieved from 9 to 11 percent response rates and gifts averaging $139 to $192, surpassing all previous direct mail fund raising efforts. Some sample letters:

	Annual appeal 2001 (Post 9/11): Response: 8.4 percent, average gift $139
	Annual appeal 2000 Response: 10.2 percent, average gift $145
	Annual appeal 1997 Response: 11.2 percent, average gift $192 Writing/Design Client: Thoroughbred Retirement Foundation)

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This site was last updated 08/06/08