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Public Relations
News releases are picked up by trade and consumer press, and special-interest publications have carried articles and op-ed pieces Clients: various Feature article on
vitamins and health generated 408 placements in 27 states
with a readership 16,659,936. Annual appeal letters for a not-for-profit humane organization achieved from 9 to 11 percent response rates and gifts averaging $139 to $192, surpassing all previous direct mail fund raising efforts. Some sample letters:
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This site was last updated 08/06/08