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Public Relations
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News releases
are picked up by
trade and consumer press, and special-interest publications
have
carried articles and op-ed
pieces
Clients: various
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Article on
vitamins and health generated 408 placements in 27 states
with a readership 16,659,936.
Client: Takeda Vitamin & Food USA, Inc.
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Annual appeal letters for a nonprofit humane organization
achieved from 9 to 11 percent response rates and gifts averaging $139
to $192, surpassing all previous direct mail fund raising efforts.
Some examples: |
2001: Response 8.4 percent, average gift $139
Mailed soon after 9/11, this appeal letter for imperiled former
racehorses achieved a remarkable response.
2000: Response 10.2 percent,
average gift $145
1997: Response 11.2 percent, average gift $192
Client: Thoroughbred Retirement Foundation
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Events also put your company center stage.
Although I no longer create them, with more than 15 years'
experience planning anniversary celebrations,
press conferences, hospitality events, retirement dinners, and meetings I
can offer informed direction and evaluation in venue selection,
menus, decor, and entertainment.
Clients: SIECUS, Thoroughbred Retirement Foundation, Takeda
Chemical Industries, Takeda Vitamin & Food USA, Inc. , Lee
Nordness Galleries, Inc. |
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(click on image to enlarge) |
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In addition to news releases that were picked up by the
industry press … she was responsible
for the writing and design of annual appeal letters. … In
the last six years alone, her fund raising materials generated more than
$683,000 in income.
Treasurer, Thoroughbred Retirement Foundation |
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